PROJECT: Korrus Experiential + Trade Show Activations
CLIENT: Korrus
AGENCY: In-House
ROLE: Head of Creative
DESCRIPTION: Led experiential design and oversaw fabrication for over 10 trade shows and pop-up experiences centered around Human Light Interaction (HLI). I worked with a team of designers, copywriters, content creators, and fabrication partners to create each of these unique experiences. The activation at Display Week was intended to showcase the revolutionary science and technology that Korrus was working on at the intersection of light and human health. This included large-scale circadian displays, low-latency circadian gaming displays, circadian lamps, sky panels, SORAA ZEROBLUE, and more. Guests were given a chance to see the color spectrum of ZEROBLUE (hint: no blue!) for themselves using customized diffraction glasses, they could play a flight simulator on the circadian gaming rig, and they could have a high-resolution portrait taken of their iris.
RESULTS: The activation was awarded best in show and resulted in over 500 leads with multiple industry partnerships in the pipeline.