KORRUS EXPERIENTIAL
Make the science an experience.
I led experiential design and oversaw fabrication for more than 10 Korrus trade shows and pop-ups. Working with designers, writers, content teams and fabrication partners, I translated Human Light Interaction into experiences people could explore firsthand.
Client Korrus
Agency In-House
Role Head of Creative
The Display Week concept
The concept deck connected the science, visitor journey and physical environment before fabrication.
From concept to the show floor
At Display Week, visitors explored circadian displays, gaming technology, lamps, sky panels and SORAA ZEROBLUE. A flight simulator and custom diffraction glasses made the underlying technology tangible.
An experience that opened conversations
The Display Week activation earned Best in Show and generated more than 500 leads, with industry partnerships in development.
