PROJECT: Korrus Branding & Content
CLIENT: Korrus
AGENCY: In-House
ROLE: Head of Creative
DESCRIPTION: I spearheaded the comprehensive refinement and development of the primary Korrus brand identity, orchestrating a complete reorganization of all companies and product lines within the Korrus family. This transformative initiative spanned both B2B and B2C applications, elevating the brand’s market presence and cohesion.
My efforts included an in-depth analysis of brand voice and updating the Korrus brand book – ensuring consistency and clarity across all platforms. I crafted compelling copy and built a rich array of content that articulated and reinforced the company's core values. By establishing best practices for all creative and design endeavors, I ensured a unified and impactful brand narrative.
Furthermore, I produced a suite of engaging educational content and materials for social media and investment which significantly enhanced brand visibility and engagement. I also developed high-impact sales collateral and educational keynote presentations, effectively communicating Korrus’s innovative vision to diverse audiences. This holistic approach not only strengthened Korrus’s brand identity but also positioned it as a leader in all sectors of Human Light Interaction (HLI).
Brand Architecture
Korrus Brand Book
Brand Voice Exploration
Brand Videos
Title: We Are Korrus
Description: I wrote and directed the Korrus brand video used for B2B marketing and fundraising purposes. Multiple variations were also produced, tailored for experiential activations and demos.
Title: Korrus Values – Beauty
Description: One of the key branding and identity initiatives at Korrus was to establish three principal organizational values and produce compelling content to define them. This series highlighted and explored Korrus' core values: Beauty, Freedom, and Flow.
Title: Circadian Rhythms
Description: With the goal of increasing awareness about the field of Human Light Interaction, I directed a video series exploring the science and technology behind Korrus’ work at the intersection of light and human health.
Description: I directed a team of internal and external resources to build social content that resonated with both B2B and B2C audiences.
Social Stories
Description: I helped to organize and prepare all creative materials and messaging for multiple keynote presentations including TedX McGill.
