KORRUS BRANDING & CONTENT
One identity. Many expressions.
I led the refinement of Korrus’s identity and brand architecture, then carried that foundation into films, sales materials, educational content and keynotes for B2B and B2C audiences.
Client Korrus
Agency In-house
Role Head of Creative
A shared identity
The brand architecture clarified the relationships between Korrus, its companies and its product lines. I refined the brand voice, updated the brand book and established creative and design practices to bring consistency to B2B and B2C communications.
Korrus brand book
Explore the full brand book
Brand voice exploration
Explore the voice guidance
Values in motion
Beauty, Freedom and Flow became the focus of a series defining Korrus’s core values. Alongside that work, I directed educational films exploring the science and technology behind Human Light Interaction, connecting the brand story to light and human health.
We Are Korrus
I wrote and directed the brand film for B2B marketing and fundraising, with additional versions for experiential activations and demos.
Beauty, Defined
One film in the series exploring Korrus’s three core values.
Circadian Rhythms
Part of the educational series I directed about Human Light Interaction.
I led internal and external teams creating social content for Korrus’s B2B and B2C audiences. The work connected three parts of the portfolio: brand films introduced the company, educational excerpts explored light and human health, and product stories made the fixtures’ design and construction visible.
Brand, science and product
I helped organize and prepare creative materials and messaging for multiple keynote presentations, including TEDxMcGill’s discussion of artificial light in the digital age.
The work established a shared brand foundation and a body of content spanning marketing, fundraising, sales, social media, education and live presentations.
