ECOSENSE
One platform. Many product stories.
As Head of Creative at Korrus, I shaped ECOSENSE’s digital and print work across commercial lighting products. My remit connected UX/UI, branding, product launches, packaging, sales materials and experiences, including the launch of the Aurora technology platform.
Client Korrus
Agency In-House
Role Head of Creative
Build the product ecosystem
ECOSENSE was one of five brands in my Korrus remit, which covered more than 100,000 SKUs. These web projects connected the company’s technology, product families and B2B and consumer audiences.
TROV L45 + L60
I led creative direction across UX/UI, print and sales materials for the B2B launch of the two flagship products.
Aurora
I branded and launched the technology platform, including strategy and UX/UI for its website and app.
ECOSENSE
An analytics-led UX overhaul laid the groundwork for Aurora and future products, including TROV and Circadian Blue.
Circadian Blue
The next Aurora-based B2B product launch extended the approach established for TROV.
SORAA direct to consumer
I built the DTC experience from the ground up, including its UX/UI, visual content and messaging.
SORAA for business
I refined the user journey and modernized the B2B site, connecting it with the Amazon Store and new DTC experience.
Product Guides
ECOSENSE Product Guide
RISE Product Guide
LUMIUM Product Guide