CASA DEL SOL TEQUILA
A digital expression of duality.
I led the pitch that made PXL Casa Del Sol’s digital agency of record, then directed UX/UI, social strategy, content and experiential design. The work introduced the tequila brand online and extended its identity into pop-ups and retail.
Client Casa Del Sol Tequila
Agency PXL
Role Creative Director, UX / UI Design Lead
Two traditions, one story
I built the creative around duality: tequila made with blue weber agave from Jalisco, then aged in barrels sourced from Martell Cognac in France. That connection shaped the brand’s content and digital voice.
From launch to presence
The program brought together the official website, content strategy and social channels. The website was featured in The New York Times.
