PROJECT: High Noon Tequila Trading Post
CLIENT: High Noon
AGENCY: This Is Lester | Pray Tell
ROLE: Creative Director
DESCRIPTION: We were asked to create a two-day, immersive and thematic experience to launch High Noon’s single most important product — High Noon Tequila Seltzer. We scouted the perfect coffee shop to transform into a highly foot-trafficked SoHo cafe into a southwestern-style saloon called the High Noon Trading Post, where guests could trade their malt seltzers for a High Noon Tequila Seltzer and enjoy southwestern-themed decor, games, and hospitality. Over two unforgettable days, staff in southwestern-inspired attire, complete with High Noon bolo ties and bandanas, greeted guests, traded seltzers, and encouraged guests to explore both the oversized product display and the outdoor patio’s High Noon-branded yard games. I served as creative director for the experience including but not limited to designing all creative for signage, branded swag, and display.
RESULTS: Over 800 guests per day visited the pop-up, posting hundreds of social stories.