HIGH NOON TRADING POST

Trade your usual for High Noon.

I served as Creative Director for a two-day SoHo pop-up launching High Noon Tequila Seltzer. We transformed a café into a Southwestern-style trading post where guests could exchange malt seltzers for the new product and explore the brand in person.

Client High Noon

Agency This Is Lester | Pray Tell

Role Creative Director

Build a world around the trade

I designed the experience’s signage, displays and branded merchandise. Staff uniforms, bolo ties, bandanas, hospitality and outdoor games carried the theme throughout the space.

An experience people shared

More than 800 guests visited each day, posting hundreds of social stories. These examples show the activation through its audience’s perspective.

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Casa Del Sol Tequila

Gabby's Dollhouse