DIVIINE RECORDS
A visual world for the music.
My work with Diviine Records and Spencer Brown spans creative direction, branding, release artwork and content. Across a multiyear collaboration, I developed visuals that moved between music films, record covers and artist photography.
Client Diviine Records
Agency All Creatures Creative
Role Director + Creative Director
Awu Wemadoda
I developed the concept and directed the video for Ladysmith Black Mambazo and Spencer Brown’s collaboration. Released on the original song’s 50th anniversary, the film combines footage captured on four continents with a live performance from Ladysmith Black Mambazo’s U.S. tour.
An identity for each release
I creative directed and designed artwork for multiple Diviine releases, using generative AI tools alongside the Adobe Creative Suite.
Beyond the record cover
I directed and photographed content for press kits, publicity and album artwork.
