PROJECT: Absolut Oak: Social Content Campaign
CLIENT: Absolut Vodka
AGENCY: Brand Union
ROLE: Executive Producer + Creative Director
DESCRIPTION: Campaign for Absolut’s ongoing collaboration series – commemorating the release of a new category of vodka called OAK: Vodka aged in oak casks. This unique vodka features rich flavor and dark-gold color. Partnered with long-time creative partner, Jones Crow, Bennett’s responsibilities included creative development and oversight of all budgeting and production. Production crew of 6 people, spread out over three days in and around Los Angeles. Delivery included a combination of social short-form lifestyle videos and still imagery for social media purposes.

SOCIAL VIDEOS

PHOTO HIGHLIGHTS