ABSOLUT

A new spirit, seen differently.

I executive produced and creative directed social content for the launch of Absolut OAK, an oak-aged vodka. The campaign paired short lifestyle films with still photography, creating a visual introduction to the product’s distinctive color and character.

Client Absolut Vodka

Agency Brand Union

Role Executive Producer + Creative Director

Three days of content creation

I led creative development, budgeting and production for a six-person crew shooting in and around Los Angeles. The resulting short films were built for social.

The still-image campaign

Photography extended the same lifestyle direction across the social content program.