SORAA
A new way to shop for light.
I led creative strategy, UX, UI, copy and content for SORAA’s direct-to-consumer launch. The website and Amazon Store introduced ZEROBLUE to an audience interested in shaping their home environment around rest and performance.
Client Korrus
Agency In-House
Role Head of Creative
Designing the path to purchase
The challenge was to explain a specialized lighting product in an accessible shopping experience. I connected product education, messaging and commerce across the new DTC website and Amazon Store. Within six months of the site launch, SORAA revenue increased 10×.
The direct-to-consumer experience
Product education and commerce came together in the SORAA storefront.
The Amazon storefront
The Amazon Store extended the launch into another shopping environment.
Explaining the product in motion
Brand films added another way to introduce the product and its positioning.
A consistent product story
Messaging and visual content carried the same product story across launch touchpoints.
