TROV L45 + L60
A product launch, made tangible.
I branded and launched new additions to ECOSENSE’s award-winning TROV line: the L45 + L60 luminaires. The work connected product storytelling, 3D content, launch collateral and custom sales demonstration kits.
Client Korrus
Agency In-house
Role Head of Creative
Product brochure
Support the full launch
The supporting materials ranged from product and sales brochures to installation guides, rack cards and specification sheets. Together, they gave the launch a coordinated set of print and digital collateral.
The broader work also included an overhaul of the ECOSENSE website.
Sales brochure
Installation Guides
Rack Cards
Spec Sheets
Make the product clear
The L45 + L60 luminaires are Powered by Korrus and feature Aurora, a lighting technology platform. The launch connected print and digital materials, with copywriting, 3D modeling and animation supporting the product story.
Put it in hand
I also designed and oversaw production of custom RSM demo kits. Presented alongside the launch collateral, the physical kits made the product itself part of the sales presentation.