PROJECT: TROV L45/L60 Launch Campaign
CLIENT: Korrus
AGENCY: In-House
ROLE: Head of Creative
DESCRIPTION: While at Korrus, I branded and launched a series of new flagship commercial products for ECOSENSE Lighting, including the latest addition to the award-winning TROV product line. The all new TROV L45 + L60 luminaires are Powered by Korrus and feature Aurora – a revolutionary lighting technology platform. This was a 360 product launch campaign that involved all forms of design and creative, including all sales collateral for print and digital distribution, content, copywriting, 3D modeling/animation, and I designed and oversaw the production of custom RSM demo kits. The ECOSENSE website also had a complete overhaul, which can be seen HERE.