PROJECT: Life Is Beautiful Music & Art Festival Content
CLIENT: Life Is Beautiful
AGENCY: Alive Coverage
ROLE: Head of Photography, Social Content & Strategy
DESCRIPTION: Life Is Beautiful is an annual music, culinary, art, and learning festival held in Downtown Las Vegas, Nevada since 2013. The festival has played a pivotal role for the revitalization efforts in old Las Vegas, seeking to unite people around artistic experiences. Every year the event draws some of the most talented street artists in the world, which has led to an explosion of public art in Downtown Las Vegas. Oversaw all budgeting and negotiations, established art direction for all content, built and managed four multi-faceted content teams to work in tandem. Crew of nearly 40 persons was comprised of four individual teams targeted at photography, video/social stories, social media, and production. Immediate turnaround (1-2 hours maximum) was required for all assets. Established and implemented a social strategy in the weeks leading up to the event to maximize reach and generate last-minute ticket sales. Average engagement increased by over 40%, boosting ticket sales and triggering a sell-out before the festival opened.
DATA: 2.5TB of raw video footage; 40+ edited stories during event // 100,000 photos captured; 8,000 photos edited during event
SOCIAL STORY HIGHLIGHTS
