LIFE IS BEAUTIFUL
Tell the festival as it happens.
I led photography, social content and strategy for Life Is Beautiful in Downtown Las Vegas. I built and managed four teams spanning photography, video, social and production, connecting the live festival experience with an audience following in real time.
Client Life Is Beautiful
Agency Alive Coverage
Role Head of Photography, Social Content & Strategy
A live publishing operation
I led budgeting, negotiations and art direction for a crew of nearly 40. Assets moved from capture to delivery within one to two hours. A pre-event social strategy increased average engagement by more than 40%; the festival sold out before opening.
Day one: establish the world
The team captured 100,000 photographs and edited 8,000 during the festival, alongside 2.5TB of video and more than 40 social stories. The daily galleries brought performances, public art and the city together.
