PROJECT: GRAMMYs Republic Records Afterparty
CLIENT: Republic Records, UMG
AGENCY: All Creatures Creative
ROLE: Creative Director + Producer
DESCRIPTION: Republic Records hosted an official afterparty for 1,000 VIP music industry leaders for the GRAMMYs. I directed all elements of production for the event including creative, budgeting, venue scouting, permitting, design, fabrication, staffing and execution. The event featured a custom-fabricated live portrait studio and cutting-edge immersive AV installation by Dolby. Managed nearly 100 staff members, of which 20 comprised a dedicated content team brought in for live portrait studio, photo, video, and social stories from the event. Portraits were delivered in real-time; additional photo content was captured and delivered within the hour for PR/social deadlines; social stories were published throughout the event, and the sizzle reel was delivered within 6 hours.
DATA: 30+ edited social stories delivered during event, with the sizzle reel delivered within 24hrs.1,500 photos edited and delivered during event. Press coverage by over 20 major publications.

SIZZLE REEL

SOCIAL STORY

PHOTO HIGHLIGHTS