THE GRAMMYS

An afterparty with a live audience.

I creative directed and produced Republic Records’ GRAMMYs afterparty for 1,000 music-industry VIPs. The event paired a custom portrait studio and immersive Dolby installation with a content operation built to publish throughout the night.

Client Republic Records, UMG

Agency All Creatures Creative

Role Creative Director + Producer

One night, many moving parts

I led creative, budgeting, venue selection, permits, design, fabrication and execution, managing nearly 100 staff. A dedicated 20-person content team covered portraits, photography, video and social.

Content while the night unfolded

The team delivered more than 30 edited social stories and 1,500 edited photographs during the event. The recap reel followed within 24 hours.

Ready for the next morning

Portraits were delivered in real time, with additional photography supplied within the hour for press and social deadlines. The event received coverage from more than 20 major publications.