PROJECT: SORAA ZEROBLUE
CLIENT: Korrus
AGENCY: In-House
ROLE: Head of Creative
DESCRIPTION: Developed creative strategy, UX, UI, copywriting, and content to launch SORAA’s direct-to-consumer eCommerce website and Amazon Store. The SORAA DTC website is positioned towards individuals who lead a high performance lifestyle, engaging in activities such as bio-hacking and environmental optimization. Based on patented technologies and spectral recipes, ZEROBLUE is the only white light, meant for night. Using ZEROBLUE bulbs to produce your evening illumination does not suppress melatonin production, meaning you can fall asleep naturally and rest more deeply, allowing for peak productivity. View the live site here: store.soraa.com
RESULTS: Within 6 months of the site launch, SORAA revenue skyrocketed 10x.