WALMART × PAW PATROL
From toy aisle to movie world.
I led creative direction for a PAW Patrol virtual event connecting Walmart toy purchases to a digital Paramount Pictures Studio Lot. Built on PXL’s VX Platform, it offered families a pre-release film preview and interactive activities.
Client ViacomCBS (Paramount Pictures) + Walmart
Agency PXL
Role Creative Director
Recognition
CLIO for Innovation
Webby Shortlist Finalist
From shelf to screen
Social promotion, retail displays and Walmart’s online store connected the event to the toy purchase. The journey moved families from discovery to registration, with a special access code included when they bought participating PAW Patrol: The Movie toys.
Social invitations reached fans through official Walmart, Paramount and PAW Patrol channels.
Retail displays invited shoppers to scan participating products and register through a custom web portal.
Online shoppers could find the eligible toys through Walmart’s purchase page.
Inside the headquarters
A qualifying purchase unlocked a 15-minute film preview introduced by Iain Armitage, the voice of Chase. The COPPA-compliant experience also offered a DIY poster station, digital stickers, downloadable activities, recipes and character information, giving families more ways to explore the world of PAW Patrol.
