CHEVRON BRAND / DIGITAL
Brand, built for digital.
At Bluehouse, Chevron’s in-house creative agency, I led the team translating an established brand into a shared digital design system.
Client Chevron
Agency Bluehouse
Role Creative Director
Chevron’s digital brand across desktop, tablet and mobile.
One brand, many audiences
Chevron’s digital experiences had to speak to investors, engineers, prospective employees and communities. The opportunity was to give them a shared visual language without making every page feel the same. I led creative direction at Bluehouse, overseeing the team developing the system and its applications.
Make the brand usable
The team translated typography, color, iconography, spacing and motion into reusable components and page patterns. Responsive guidance, accessibility considerations and development specifications helped carry the visual system into production.
Consistency, with room to move
The system extended across corporate pages, newsroom stories, campaigns and social content. Shared modules gave each experience a recognizable starting point, while layouts, imagery and color could flex around the audience and story.
Color, illustration and interaction working together in Chevron’s renewable-fuels experience.
Built for the next page, too
Beyond the individual designs, the work gave Chevron’s digital team a repeatable foundation. Reusable patterns and clear documentation connected brand, design and development, supporting more efficient delivery and continued use by internal teams and agency partners.