CADILLAC × JAMES BLAKE
Never Stop Arriving.
I conceived a Cadillac partnership that turned a first listen into a surprise James Blake performance. The Escalade’s AKG sound system connected fans to new music through a live experience and campaign film.
Client Cadillac / General Motors + Republic Records / UMG
Agency Carat Global + All Creatures Creative
Role Executive Creative Director + Director
A private first listen
Selected superfans heard James Blake’s new EP before its release through the Escalade’s AKG sound system. Their private listening session became a surprise performance by the artist, connecting Cadillac’s associations with luxury and music to an experience that was scarce during social distancing.
Three weeks to launch
I served as Executive Creative Director and executive producer, co-directed the film, and assembled and led a crew of 80. From contract to final delivery, we completed the campaign in three weeks, creating five videos and 2,000 images for social, media and digital campaigns.
Behind the scenes
Eleven cameras captured 15TB of footage: five RED Geminis, four RED Komodos, one RED Helium and one Canon R5.
Beyond the performance
The campaign generated approximately 45 million views across YouTube, social, earned and paid media, with coverage in more than 40 major publications around the world.
