GABBY'S DOLLHOUSE
A birthday call from Gabby.
I led PXL’s creative team in building a personalized birthday video-call experience for Gabby’s Dollhouse. My role covered the pitch, UX/UI, scripts, voice direction and animation, bringing a familiar character into a moment made for each child.
Client Dreamworks & Netflix
Agency PXL
Role Creative Director
Personalization with a parent in the loop
After the age gate, parents entered a name and birthday, selected a favorite Gabby Cat and chose a positive behavior to celebrate. Adobe Character Animator connected the performer’s face, voice and movements to the animated character.
A launch with a longer life
The experience reached more than 50,000 users and rendered 5,000 custom videos. The client extended it beyond the original campaign.
