PROJECT: Electric Daisy Carnival, Las Vegas
CLIENT: Insomniac / LiveNation
AGENCY: Kirvin Doak
ROLE: Vice President, Photography & Digital Imaging
DESCRIPTION: Electric Daisy Carnival (EDC) is the blue-chip dance music festival owned and produced by Insomniac and Live Nation. EDC is a global brand, with as many as 10 EDC festivals annually in 7 countries. With over 150,000 guests daily, EDC Las Vegas is the largest music festival in North America, and the largest dance music festival in the world. The scale and complexity of this event is difficult to convey – managing teams from dusk ‘til dawn across a 1,000 acre footprint in heat ranging from 100-120°F. Oversaw all photo operations from 2014-2017, with teams up to 50+ persons. Responsibilities included all budgeting, vendor negotiations, contracts, travel logistics, and content production. Created and implemented unique procedures to facilitate the massive influx of data caused by 40+ photographers all shooting and ingesting simultaneously. Established formal compliance/tagging/backup protocols. Serviced all sponsors and partners with content in real-time. Brokered an exclusive partnership with SIPA Wire Service to push content out over the wire. Developed partnership with Maverick Helicopters to build an aerial photography program, including pioneering new technical solutions for camera stabilization for night-time fireworks.
DATA: 500,000 photos captured; 20,000 photos edited during event; 8TB in RAW photo files