THE BLACK PHONE
Turn a reaction into a response.
As Executive Creative Director at PXL, I led a Social Review campaign for Universal’s The Black Phone. Positive fan tweets became personalized video replies, combining dynamic typography, rotoscoping and sound design to give each response the film’s visual language.
Client Universal Pictures
Agency PXL
Role Executive Creative Director
From screening to release
The system generated and delivered customized replies in real time, turning audience reactions into shareable campaign content.
The campaign in numbers
The Twitter campaign generated 157,000 unique impressions and 8,900 engagements, with a 5.6% engagement rate.
