PROJECT: ECOSENSE Digital & Print
CLIENT: Korrus
AGENCY: In-House
ROLE: Head of Creative
DESCRIPTION: ECOSENSE is one of the 5 brands I worked on at Korrus, where I shaped creative for 100K+ SKUs primarily focused on B2B commercial lighting solutions. My role at ECOSENSE included all facets of design – from UX / UI, to branding, product design, packaging (corrugate, compliance & labeling, unboxing), sales collateral, investor presentations, experiential, social and more. While I was there, I branded and launched Aurora, a new technology platform for ECOSENSE, contributing to $100M in annual revenue with new and innovative products like TROV and Circadian Blue. I also led a redesign of the ECOSENSE and SORAA B2B websites and built an all-new B2C/DTC business vertical for SORAA, leveraging social, web, and influencer marketing, achieving a 10x YoY revenue growth (view this project here).
ECOSENSE Web Projects
Led creative direction for all digital (UX/UI), print, and sales materials for the B2B launch campaign for TROV L45 + L60 – the two latest flagship products in the ECOSENSE lineup.
Branded & launched the tech 2.0 platform for all future ECOSENSE products, based on Korrus technology. This included the strategy and UX/UI for the new AURORA website and APP.
With an analytics-first approach, I led a UX overhaul of the ECOSENSE website – laying the foundation for AURORA and future products such as TROV and Circadian Blue.
The launch of Circadian Blue followed in the footsteps as the TROV launch, as the next B2B product to be released that was also based on AURORA technology.
Designed and built the UX/UI of the SORAA DTC site from the ground up. This included building all visuals and messaging.
Led revisions to both UX and UI, examining user flow and modernizing the B2B user experience on the site. Seamlessly integrated the Amazon store and new direct-to-consumer site.
Product Guides
ECOSENSE Product Guide
RISE Product Guide
LUMIUM Product Guide